Board of Directors

Max Valverde

Max Valverde is an entrepreneur, athlete, and passionate advocate for ski mountaineering. He is the former CEO and co-founder of FareHarbor, which was acquired in 2018, and later turned his focus toward competitive skimo, finishing 12th overall in the 2023 U.S. Men’s Open Sprint. He served as a ski mountaineering analyst for NBC Sports’ coverage of the Milan Cortina 2026 Winter Olympics and also films, produces, and provides commentary for the sprint and relay races at the USA Skimo National Championships.

Based in Park City, Utah, Max is passionate about helping more people discover skimo and expanding the sport at every level - from recreational ski touring and youth development to elite competition. As a member of the USA Skimo Board of Directors, he is focused on helping build the community, visibility, and long-term future of the sport.